הנה לכם דוגמא מדליקה ביותר לשימוש חכם בטכנולוגיית NFC- איפד שמותקן על העגלה בסופר, מזהה את מוצרים על המדף- ואוטומאטית מציע ללקוחות הסופר מתכונים. הרעיון הזה למעשה הוא של Hellmann’s- כשהתובנה שמאחוריו היא שלא כולם מכירים את מה שניתן לעשות עם המיונז ולאילו מוצרים כדאי לחבר אותו. האיפד הנישא על העגלה עוזר ללקוחות בכך : בנסיעתנו במעברים שבסופר אנו למעשה מקבלים חיווי ישירות מהאיפד, הוא מזהה מוצרים רלוונטיים שעשויים להתאים למיונז ומשלים לנו את המשימה על ידי הצעת מתכונים מיוחדים שנוכל להרכיב עם כל המוצרים ביחד, וכמובן- עם המיונז. המהלך הביא לחברה עלייה של יותר משבעים אחוז במכירות !
בעיני זהו מהלך מדליק וחכם במיוחד- יש בו אלמנט של חוויה, בתוספת יוטיליטי מעולה שמספק רעיונות לארוחות המתאימות למוצר, ולא פחות חשוב- סוג של גיימינג ברצפת המכירה שמעודדת את הלקוחות להיות מעורבים בתהליך וכך גם מחוברים למותג- כל אלו הופכים את המוצר מטעם המותג לפריט זכיר, מבודל ומאוד אטרקטיבי. זהו שימוש חכם בטכנולוגית NFC שמאפשרת קומוניקציה מטווחים קצרים ומקלה על העברת מסרים ותוכן.
בסרטון הבא תוכלו לראות את המנגנון של המהלך - כל מי שעובר במעברים של הסופר מקבל חיווי על ארוחות אפשריות, למשל- אם לקוח עובר ליד סלטים, תעלה לו אוטומאטית אפשרות של מתכון עם סלט המלווה בוידיאו קצר. במידה והלקוח אוהב את המתכון הוא יכול להקיש על הטאבלט ולקבל מידע משלים על מיקום המוצרים הנחוצים להכנת המתכון- כך המהלך הופך להיות גם לכלי המקל על ההתמצאות וחיפוש ברצפת המכירה. כמו כן, יש למהלך רבדים חברתיים שכן ניתן לשתף את המתכונים עם חברים ישירות מהמכשיר ברשתות החברתיות. תסתכלו על הסרטון הבא הוא מדגים היטב את הרעיון ועושה חשק למיונז…
Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities.
For the campaign, run by VeriFone Media in partnership with NFC vendor Tapit, taxi cabs are being redecorated with promotional imagery for the singer's Take the Crown tour and TV screens are being installed inside the rebranded cabs to show exclusive backstage footage of a previous tour.
Every 30 seconds a call to action appears on-screen that prompts viewers to tap their phone against one of the NFC stickers located on either side of the cab's interior. When they tap, fans are directed to the competition web page where they can enter a draw to have the chance to meet Robbie Williams and win tickets to the gigs.
The promotion is now live in fifteen London taxis and will be rolled out to eighty cabs around the city as well as to cabs in Manchester and Glasgow.
The campaign is the first of its type in Europe, Tapit's Niklas Bakos has told NFC World — and the company is now working with VeriFone "to install permanent NFC tags in hundreds, maybe even thousands, of black cabs in the UK meaning that any advertising company could make use of NFC tags in any campaign, because they will already be installed."
Fans can also enter the Robbie Williams competition by taking a picture of the outside of a cab and tweeting it with a#SamsungRobbie hashtag, Bakos explained. "But, in my opinion, inside the cab is the best part of the whole campaign."
"By showing people the video, it demonstrates how they use the NFC stickers in the cab and it also makes them more aware of the technology; it brings more attention to it."
Malpensa Airport in Milan, Italy, has installed a new maintenance system that uses NFC phones and a network of 50,000 NFC and RFID tags attached to equipment and systems around the airport — including fire extinguishers, elevators, sprinklers and boarding bridges.
The CAM (Maintenance Activities Control) project consists of tags, supplied by RFID360, that employees can read with an NFC device to check in and out of locations, allowing the back office to verify the execution of planned maintenance and repairs in real time.
The tags can also be used to obtain information such as checklists, technical specifications and other documents to help employees with their work.
RFID360's Vittorio Ricci told NFC World that his company has implemented similar systems in a number of situations including an Italian hospital and a home health care company for tracking visits.
"We also plan to develop three new modules this year," he told NFC World. "Personal protective equipment (PPE) management, voice assisted procedures and an indoor location system.
"We initially had problems after we first launched this type of system in 2009 with the lack of available NFC phones, but now with more Samsung and Google phones we don't have any issues."
Using Clear Channel Outdoor and JCDecaux displays and in partnership with mobile marketing agency Joule, consumers can access exclusive video content by tapping their NFC device to the phone-style "communicator" shown in lead character Kirk's hand.
"We are excited about the opportunities that NFC technology provides, and feel that Star Trek is a great property to take advantage of it," says Faye Ugolnik, senior vice president of media at Paramount Pictures.
"With this advanced technology we are able to connect multiple mediums and deliver content seamlessly to engaged consumers on mobile devices outside of the traditional mobile media models."
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite's mTag NFC platform, San Francisco-based Teak's signage and out-of-home media buyer Kinetic's consultancy.
Deployed on Cemusa newsstands and transit shelters, the displays allow users to obtain custom video content from JanSport and listen to free music from local bands by tapping their NFC phones to a tag or scanning a QR code.
"Mobile integration gives JanSport the opportunity to make a more meaningful connection with our audience by layering in content — music in this case — that adds value, enhances our brand message and encourages deeper consumer participation with the brand," says JanSport brand director Courtney Blacker.
A total of 125m NFC phones were shipped in 2012, according toABI Research, along with 147m NFC secure elements.
"There are multiple chip vendors offering a range of product alternatives to OEMs in various form factors with security and connectivity specialists all coming to the fore," says practice director John Devlin.
As a result, attach rates are increasing, devices are reaching market, and service partners — who had been holding back due to lack of devices — are now developing their own innovative use of NFC, bringing new services and NFC applications to market."
"Most of the current activity that we are tracking is largely focused around non-payment applications designed to increase interactivity of devices," he adds. "This allows consumers to use their smartphones and access information and content in new ways whilst giving OEM and service brands the chance to increase customer engagement."
BlackBerry's new Q5 smartphone, a cut-down keyboard-equipped handset aimed at emerging markets and announced at the phone maker's BlackBerry Live developer conference yesterday, will be available in versions with and without support for NFC.
The BlackBerry Q5 offers a 3.1-inch 720 by 720 pixel touchscreen as well as a 35-key backlit Qwerty keyboard. A 5MP rear camera captures 1080p video, and the handset boasts Bluetooth 4.0 and LTE connectivity. A dual core 1.2GHz processor powers the device, which runs the latest BlackBerry 10.1 operating system.
The device is NFC-enabled to support mobile payments and file exchange, says BlackBerry, before adding that "NFC is not available on some models." Externally, the NFC version of the Q5 is slightly thicker than the non-NFC model at 10.8mm instead of 10.5mm.
The BlackBerry Q5 will be available from July 2013 in selected markets in Europe, the Middle East, Africa, Asia and Latin America.
Creative Technology has announced two portable NFC wireless speakers, the Creative Airwave and Creative Airwave HD, that allow users to stream music via Bluetooth from their favourite device.
Available in a range of colours, the speakers can be paired quickly with another NFC device by tapping the two together. Alternatively a connection can be made by traditional Bluetooth pairing or a generic aux-in input. A built-in microphone allows the units to be used as a speakerphone.
The speakers will arrive at retail in June 2013, with the Airwave priced at £89.99 (US$137) and the Airwave HD, which sports a better amplifier and support for pairing with two Bluetooth devices simultaneously, weighing in at £129.99 ($198).
Nokia has unveiled the latest high-end smartphone in its Lumia range, the Lumia 925, an updated version of 2012's Lumia 920with a metal finish, 4.5-inch Amoled display and new PureView imaging technology.
The aluminium-bodied Windows Phone 8 handset offers a similar specification to the Lumia 928 handset unveiled in the US yesterday, and also includes NFC support.
The Lumia 925 comes with the updated PureView camera technology, designed to capture clearer and sharper photos with its 8.7 megapixel front facing camera, and can record 1080p HD video at 30fps. A 1.5GHz dual-core Snapdragon S4 processor powers the handset, and add-on covers in a range of colours will enable wireless charging.
The phone also incorporates Nokia's "Smart Camera" mode, which captures a burst of images and allows the user to edit them afterwards. "Choose your best shot, capture a sequence of motion, remove unwanted moving objects or select the best expressions to make great group shots," says Nokia.
The Lumia 925 will be available for €469 from June in the UK, Germany, Italy and Spain, with availability in other markets following later.
A video produced by Nokia shows the Lumia 925 inside and out:
"The Xperia ZR pushes the boundaries on where and how consumers can use the full potential of their smartphone. By combining Sony's leading camera technology with the highest level of water resistance, you will never miss another moment." says Calum MacDougall, director of Xperia marketing at Sony Mobile.
"Bringing together the best of Sony's leading technology, media applications and easy one-touch connectivity with the largest ever range of NFC-enabled accessories, the Xperia ZR delivers the unique smartphone experience that people can expect from Sony."
The Xperia ZR will be available from Q2 2013, in black, white, pink and mint.
"Whether you're attending a party, a concert or a sporting event with friends, the Nokia Lumia 928 excels at capturing high-quality video, audio and blur-free photos of life's most share-worthy moments," says Nokia's Matt Rothschild.
The Lumia 928 comes in black or white and will be exclusively available on Verizon Wireless in the US from May 16.
The NFC Smartphone Holder is designed to work with Samsung Galaxy S II, S III and S4 NFC phones and enables motorists to listen to music stored on their phone as well as make and answer phone calls wirelessly while they are driving. A Smart-Tec tag embedded in the holder automatically starts the My BMW Remote app — or prompts the driver to download the app — when the phone is placed in its jaws.
The BMW Car Hotspot LTE, meanwhile, includes a tag which is programmed with the device's SSID and WPA2 key, allowing up to eight users to connect to a vehicle's WiFi hub by simply tapping their NFC phone to the hotspot.